The Evolution of a Simplicity Coach

1982 . . . . . 1992 . . . . .2002. . . . . 2012 . . . . . 2021

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So how does a professional organizer turn into a Simplicity Coach? Sometimes we shape careers, and sometimes careers shape us. Short-term improvements are nice, however pioneering long-term solutions are where my heart and head are at. My unconventional journey has been an adventure in fields of complexity and a deep education in human nature. 


My business is founded in care and curiosity. My work has evolved by spotlighting, solving, innovating new methods and understanding people. I've found that crafting simplicity and space into any arena elicits human clarity, genius, wellness and joy. This is truly exciting territory to work in! 


The early years

1980's. With a knack for efficiency, procedure design, and a drive for adventure, I began a variety of management roles, both filled and self-generated, from a young age (publication, architectural, culinary and estate). 

Chaos to order

Moving into private client work, I started S.O.S. (Serious Organizing Services) in 1996. My approach has always been holistic, using design as a means to uplift, liberate and empower humans. My expertise developed from diving full force into complex organizational challenges that required innovative thinking, skills, patience and aesthetic acuity. When there's no manual, you invent one! 

Lifestyle architecture

The next, deeper phase of my work developed after a 2-year course in the emerging field of future-based Life Coaching. In 2000, after certification, an integrative approach to improving lives and optimizing structures was born. My first hybrid business model was called Advanced Organizm, inventing a synergistic approach which combined future-based coaching and daily infrastructure design.

Designing balance

In the pursuit of human wellness and performance, design solutions reached a wider spectrum. It's one thing to tame external complexity and another whole challenge to work in more hidden dimensions. In both individuals and small businesses, it's been a process of developing core methods that are consistently effective, even within unique personalities and changing landscapes. Emphasizing the liberating aspects of everyday simplicity has paved a way through oppressive forces. I'm currently working on the book that shares my unique methodology. 

Ecology and human health

I'm passionate about designing a smarter, healthier world. It is my hope that as better environments change patterns, we restore essential connection. When we connect to ourselves and the natural world, that's where the deeper healing and genius innovation happens. I believe eco-literacy, teamwork and biomimicry will help us architect a better, more prosperous future for all. 

* for a blog post that shares more about my rebellious direction, click here.